← All Demo Scripts

💻 AnyDigital — Demo Script

~10 min 25 SKUs 5 Acts

Audience: VP of Digital, Head of E-commerce, CTO

⚠️ Demo Limitations

0
Opening
1 min
"Consumer electronics is one of the hardest categories to shop online. Spec overload, confusing jargon, analysis paralysis. This AI Tech Expert cuts through the noise — it asks what you NEED, not what specs you want."
"68% of electronics shoppers abandon their cart because they're unsure they're making the right choice. This eliminates that uncertainty."
1
The Homepage
1 min
Show AnyDigital homepage at /digital
"Styled like a major electronics retailer — blue theme, product grid, categories. The AI Tech Expert is the chat icon bottom-right."
"Unlike a static FAQ, this is a real advisor that understands context and makes personalized recommendations."
2
New Customer — Needs Assessment
3 min
Click the chat bubble
"Notice — it asks what CATEGORY, not what specs. Meets the customer where they are."
Select "Laptops"
"It doesn't ask about RAM or processor speed. It asks what you'll USE it for. Customers know their needs, not their specs."
Say "I need something for video editing and photo work"
"From that one answer, the AI knows to prioritize display quality, processing power, color accuracy. Gaming laptops and Chromebooks are filtered out automatically."
When asked about budget, say "$1500-$2000"
Show product recommendations with specs
"It explains WHY in plain language: 'the 4K OLED is ideal for color grading' — not just listing specs."
"Like having your best sales associate available to every customer simultaneously. AOV goes up because customers buy with confidence."
3
Returning Customer
2 min
Clear chat → Click "Alex" persona
"Alex is a freelance photographer who bought a MacBook and Dell monitor last year. Watch how the AI handles a returning customer."
Show AI greeting Alex by name
Say "I need a new mouse, my old one is dying"
"It recommends the MX Master 3S — because it knows Alex is a creative pro who values ergonomics, not a gamer wanting high DPI. Context matters."
"Returning customers spend 67% more. This personalization makes them feel known — they don't shop around."
4
Service Booking
2 min
Say "I think my laptop needs a checkup, it's been running slow"
"Instead of a phone number or separate website, the AI triggers in-app service booking."
Show store selection → Pick time → Show confirmation
"Service appointments drive 3x in-store spend vs walk-ins. Customers who book come prepared to buy."
5
Closing
1 min
"In under 3 minutes, a customer who said 'I need something for video editing' got expert recommendations without knowing a single spec. No jargon, no overwhelm, just the right product."
"Think about your highest-consideration products — where would an AI advisor reduce friction the most?"