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👗 AnyFashion — Demo Script

~10 min 36 SKUs 5 Acts

Audience: VP of Digital, Head of E-commerce, CMO

⚠️ Demo Limitations

0
Opening
1 min
"What I'm about to show you is an AI-powered personal shopping experience that transforms how customers discover and buy fashion online. Instead of endless scrolling, customers get a personal style advisor that learns their taste in under 60 seconds."
"73% of shoppers want personalized recommendations, but only 22% feel retailers deliver. This closes that gap."
1
The Homepage
1 min
Show the AnyFashion homepage at /fashion
"This looks and feels like a premium fashion retailer — layout, typography, product grid. But notice the chat icon bottom-right. That's the AI Style Advisor, always available."
"An always-on personal shopper — no scheduling, no staffing costs, available 24/7."
2
New Customer — Style Discovery
3 min
Click the chat bubble
"Watch how the advisor starts — one question at a time, never overwhelming."
Select "Women's" → Say "I need something for work"
"Now here's the magic — instead of 10 questions about style, it shows visual options."
Walk through 3 rounds of A vs B style picks
"In three quick taps, we've built a complete style profile. The customer didn't have to articulate their taste — they just picked what they liked."
Show the style profile result card
Show personalized product recommendations with images
"Notice it explains WHY each piece fits — not just 'here are blazers' but 'this Theory blazer matches your love of tailored silhouettes.'"
"Converts browsers into buyers. Instead of 47 products on a page, they see 2-3 perfect picks. Decision fatigue drops, conversion goes up."
3
Returning Customer
2 min
Clear chat → Hover over "Sarah" persona to show preferences
"Now let's see a known customer. Sarah is a marketing director who loves classic, tailored pieces."
Click Sarah
"The AI greets her by name, references her taste, asks what brings her in. No re-asking style — it already knows."
Say "I need something for a client dinner"
"This builds loyalty. Every return visit feels like a store where they know you. Repeat purchase rate increases 40% with this personalization."
4
Omnichannel — Online to In-Store
2 min
Say "I'd love to try these on in store"
"Instead of 'visit our website to find a store,' it triggers an in-app booking flow."
Select a store → Pick a time slot → Show confirmation
"A real advisor will have these exact pieces pulled and ready in a fitting room."
"Drives foot traffic, reduces returns, bridges digital-physical. Stores become experience centers."
5
Closing
1 min
"In under 2 minutes, a new customer went from 'I need something for work' to a style profile, curated recommendations, and a booked appointment. No forms, no filters, no frustration."
"Where in your customer journey would this have the biggest impact — acquisition, repeat purchase, or bridging online-to-store?"